Modern Competitive Strategy - Gordon Walker, Tammy L. Madsen
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and w… Celý popis ↓
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Popis Modern Competitive Strategy - Gordon Walker, Tammy L. Madsen
Modern Competitive Strategy - Gordon Walker, Tammy L. Madsen
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style.
To this end, it serves as a relatively complete introduction to
Parametre
- Výrobca
- McGraw-Hill
- Autor
- Gordon Walker, Tammy L. Madsen
- Počet strán
- 352
- Rok vydania
- 2015
- Jazyk
- anglické
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