Management: Theory and Practice - Gerald A. Cole
his classic textbook provides an accessible and authoritative introduction to the whole subject of management, both in theory and in practice. Deliberately arranged in concise chapters for easier comprehension, Management: Theory and Practice encompasses all topics commonly taugh… Celý popis ↓
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Popis Management: Theory and Practice - Gerald A. Cole
Management: Theory and Practice - Gerald A. Cole
his classic textbook provides an accessible and authoritative introduction to the whole subject of management, both in theory and in practice. Deliberately arranged in concise chapters for easier comprehension, Management: Theory and Practice encompasses all topics commonly taught on business courses at undergraduate and post experience levels, including organization theory, strategy, operations management, logistics, information systems, marketing, human resource management and finance. Now in its seventh edition, the text includes new case studies, an updated glossary and a wide range of additional pedagogical features designed to support learning and encourage reflective thinking.
All the text’s theoretical coverage is grounded in numerous real life examples. Reference is made to both historical and contemporary management paradigms, emphasising key themes such as gender, sustainability, globalization, and corporate social responsibility. Management: Theory and Practice draws on its authors’ wide experience of both teaching management and being managers, to bring this complex and constantly evolving subject to life.
Links to video case studies (as well as other web links) encourage readers to extend their knowledge beyond the text and end of chapter reference lists indicate the essential books written by key management theorists.
Parametre
- Autor
- Gerald A. Cole
- Počet strán
- 540
- Rok vydania
- 2011
- Jazyk
- anglické
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